Are you thinking about launching a new product or moving into a new market? You’ll need more than a great product. You’ll need a SaaS go-to-market strategy that’s tailor-made to meet the needs of your target audience.
When you start your business, you need to create a business plan. The marketing section outlines your ongoing approach to promoting your products or services and retaining business. A SaaS go-to-marketing strategy is a unique and effective plan for launching a product or taking that product to a new market. Here are the seven steps you should take to develop this important game plan.
1. Find a Pain for Your SaaS Go-To-Market Strategy
No matter how marvelous your product, you won’t succeed in selling it if there is already a glut of the same thing on the market. You need to find a unique pain, a frustration your potential client experiences that no one else has solved yet. Discover that, and you have a product that could bring you a wealth of sales.
2. Locate Your Customers
Once you find a product, the next step is to think about your market. Write down all the demographics of the people you want to reach. What is their target age? What level of income do they make? What are their specific needs?
3. Identify the Competition
Even if your product is innovative and unique, you’re bound to find something on the market that is similar. Find your competitors and study how they sell their products. Read through their websites and look at the ads they place. How effective are their campaigns?
4. Pinpoint the Journey
Your potential customer makes a journey from first learning about your product to considering its value. If all goes well, your customer then buys your product. Knowing the route that customer takes helps you streamline the process. You can find the gaps where you might lose business.
5. Determine Your Sales Plan
Once you know your target audience, the next step in your SaaS go-to-market plan is to consider how you’re going to get your message out. A consultant such as Ben Naderi can help find a marketing channel with the best potential of reaching your target audience. Create a powerful message and deliver it in an effective way.
6. Set Realistic Goals for Your SaaS Go-To-Market
General or vague goals will be impossible to achieve. Instead, create clear, measurable goals that you can easily achieve. Set a realistic deadline for each goal. For example, you could plan on selling a specific number of your products by two months from now.
7. Develop Definitive Actions To Complete
Come up with specific tasks that you and your team members can get done. Definable tasks help you reach your goals. Make those tasks as detailed as possible. That way, you and your team can effectively complete your SaaS go-to-market plan.
That’s it! Now that you have the steps, think about supercharging your strategy. We’ll help you gain a deep understanding of your customers. Our expertise in sales and marketing, as well as pricing and product management, can help you get the results you deserve. Plus, we’ll show you how to keep those sales coming in. Talk to Ben Naderi today for help with your SaaS go-to-market strategy.